With frequent technological advancements, it has now become possible to mitigate the dreadful after-effects caused by phishing scams slightly. In many apprising marketing events like the Marketing 2.0 Conference, the matter of scams has been the most conversed about, and it can be concluded that brands and marketers have been an easy target for phishing. So what can be done to prevent these scams from being unleashed and wreaking havoc on enterprises? Gamification. Yes, you read that right!
Let’s find out how gamification can help discontinue the lines of attack by scammers!
Execution Of Gamification
You must wonder how gamification can help humans stay alerted to phishing scams. Well, it is not as easy as it sounds. The upcoming segments can help you learn how it is executed, as suggested by marketing experts in many advertising conferences in 2022.
Actuate Your Human Sensors
Actuating your human sensor motto is– if you see something, say something– just like at the airports. Let’s elaborate on the airport example: the airport staff cannot be everywhere, which is why they encourage the traveler to oversee anything they find suspicious at the airport. Doing so can make the travelers pose as sensors for detecting and alerting uncanny behaviors. The same can occur inside an organization where employees can pose as whistleblowers reporting suspicious emails to avoid falling for them.
Once You Actuate, Train Them
The biggest challenge is retaining and utilizing what you learn in training. You usually complete training, but how often do you remember things taught in that program? Not that often. Most employees think that the IT department must look into the security matters of the company. Gamification makes it engaging, memorable, and fun for employees; eventually, they enroll in the security training program.
Actuate, Train & Finally Engage Them
Gamification is known for its behavioral designs, developing skills, and making the employees more security conscious in a more fun manner. It not only escalates the engagement of employees, but it makes the awareness training even more effective, quicker, and above all, way more interesting than any other traditional learning method.
In a nutshell, gamification is an amalgamation of elements from the online gaming world, like competitive points, leaderboards, and badges, into non-game contexts. The primary intent of applying gamification is to improve engagement and steer clear of the vicious scam of the digital marketing world.
There are several growth-driven marketing summits in 2022 to look forward to, like the Marketing 2.0 Conference that will intensely discuss phishing scams in the marketing world so enterprises can learn effective gamification methods to keep their employees engaged, eventually improving the organization’s security exposure.