Published on October 25, 2023, 11:36 pm
Image source: Fox News
Apple is promoting the A17 Pro chip in its latest ad for the iPhone 15 Pro, highlighting its gaming capabilities. The ad showcases a person playing Genshin Impact on the couch and being launched into the air, seamlessly landing in a subway car without ever taking their eyes off the game. While the ad lacks specific details about the chip or its capabilities, it effectively captures attention with its visual appeal.
The A17 Pro is Apple’s first chipset built using the 3nm process. It boasts a 20% faster GPU than its predecessor, the A16, and supports hardware ray tracing in games. Apple’s tagline for the video asserts that “the A17 Pro chip on iPhone 15 Pro is a game changer. Literally.”
Interestingly, an upcoming Apple event scheduled for October 30th at 8 p.m. EST may have a gaming focus. This event aligns with rumors of games launching that day to take advantage of hardware ray tracing. There are also speculations about the announcement of the M3 processor, which would further support hardware ray tracing.
While some have expressed disappointment with the lack of conclusive evidence demonstrating the power of the A17 chip in the ad, others have made light-hearted observations about unrelated aspects such as black screens at the end of videos due to YouTube’s promotional policies.
In other news related to Apple, there are reports indicating plans to revamp their entire AirPods lineup over the next few years. This revamp involves transitioning to USB-C and introducing two new versions of their base-level AirPods.
Furthermore, Apple recently released iOS 17.1 update, featuring promised features and numerous bug fixes—a significant milestone for their software platform.
There have been developments regarding Chinese authorities’ probe into iPhone maker Foxconn concerning tax and land use matters; however, these developments are said to be unrelated to forthcoming elections.
Additionally, individuals keen on purchasing Apple MacBook Pros can enjoy a significant discount of $1,900 through B&H Photo. Other enticing deals are also available from the tech outlet this week.
Apple One service subscription bundles have undergone price increases, with some subscriptions costing up to $5 more per month. Users are encouraged to evaluate these changes and determine if they still find value in the service.
Some users encountered issues with their webcams after updating to macOS Sonoma 14.1, as Apple removed support for certain legacy camera and video system extensions. Information on troubleshooting these problems is available.
For those in the holiday spirit, Apple TV+ offers original holiday specials along with timeless classics—providing a range of festive entertainment options.
Finally, there have been court filings revealing Google’s concerns about potentially losing revenue to an Apple-made rival. This led Google to establish limits on Apple as part of their deal to remain on iOS.
Original article posted by Fox News