Published on October 31, 2023, 1:02 am
Image source: Fox News
TLDR: Apple demonstrates their confidence in the capabilities of the iPhone 15 Pro Max by filming their pre-Halloween keynote event video solely using the device. The video, titled 'Scary Fast', showcases high-quality footage captured with professional equipment and validates claims that iPhones can replace dedicated cameras. This 'dogfooding' technique reinforces Apple's marketing efforts, solidifying their position as an industry leader in innovation and creativity.
In the world of technology, ‘dogfooding’ refers to a company using its own products in the same way it expects its customers to use them. This practice is valuable because it ensures that companies can validate their marketing claims. Apple, a tech giant, engages in dogfooding in various ways. One such notable example is the pre-Halloween keynote event video titled ‘Scary Fast’, where they unveiled new M3 Macs, including the latest MacBook Pros and iMac.
What sets this event video apart is that the entire recording, including the aerial drone shots, was captured using an iPhone 15 Pro Max. This is quite a feat for a company with extensive resources and access to top-tier production equipment. The fact that Apple relied solely on their iPhone for this video demonstrates their confidence in the device’s capabilities.
When watching the video, one might not initially realize that it was filmed entirely using an iPhone. The quality is truly impressive from start to finish. From captivating opening sequences featuring celebrity cameos like Issa Rae to more traditional shots around Apple’s innovative spaceship campus, every aspect, including color rendering and lighting, looks fantastic.
However, it’s important to note that Apple didn’t simply use an iPhone handheld without any additional equipment. Professional lighting, audio tools, and dolly equipment were employed during filming. Nevertheless, this achievement strongly supports the claims made by many professional video creators today – that iPhones can increasingly replace dedicated high-end cameras and accessories in terms of capturing quality footage.
The iPhone 15 Pro line has taken smartphone videography to new heights and Apple’s decision to rely on it for this significant launch event serves as concrete evidence of its capabilities. It adds credibility to their product marketing efforts and solidifies their position as creators of slick and visually stunning videos.
By embracing ‘dogfooding’ techniques like these, Apple demonstrates their commitment to ensuring their products live up to expectations and meet the standards set by their marketing claims. The use of the iPhone 15 Pro Max in this event video is a testament to Apple’s dedication to pushing boundaries and further establishing itself as a leader in both innovation and creativity within the tech industry.
Original article posted by Fox News
