Published on October 31, 2023, 5:08 pm
Image source: Fox News
- TLDR: Apple used the iPhone 15 Pro Max with the Blackmagic Camera app to shoot footage for its recent Apple Event. The iPhone's primary camera showcased its capabilities in low-light conditions, with ProRes video capture and Apple Log encoding allowing for better post-production color grading. The SpaceCam rig enabled seamless capture of complex shots, and the production team utilized traditional filmmaking techniques. Apple shared a short video documenting their process.
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Apple has released a behind-the-scenes video showcasing how it used the iPhone 15 Pro Max to shoot footage for its recent “Scary Fast” Apple Event. The event took place at night in the iconic Apple Park, highlighting the capabilities of the iPhone’s primary camera, particularly in low-light conditions.
The iPhone 15 Pro Max features a new USB-C connector that offers data transfer speeds of up to 10Gbps with a compatible USB 3 cable. This allows for new workflows, such as recording ProRes videos directly onto an external SSD drive. The production team can easily adjust footage and improve efficiency, thanks to Apple Log’s dynamic range offering greater flexibility during post-production.
Both the iPhone 15 Pro and iPhone 15 Pro Max support ProRes video capture up to 4K60 fps with Apple Log encoding, allowing for better post-production color grading. Additionally, these devices adhere to the global standard for color workflows, known as the Academy Color Encoding System (ACES).
To achieve this feat, Apple integrated the iPhone 15 Pro Max as the main camera using the SpaceCam rig. This setup allowed for seamless capture of complex shots. The crew used the Blackmagic Camera app, specifically designed for iOS users, which provided them with a familiar interface and powerful tools similar to those found in Blackmagic Design’s digital film cameras. This enabled them to maintain traditional filmmaking techniques by utilizing cranes, dollies, and even drones to capture scenes and showcase the new M3 MacBook Pro lineup.
The Blackmagic Camera app is available for free on the App Store and supports Apple Log encoding on the iPhone 15 Pro Max.
Apple also shared a short video documenting their process of using the iPhone 15 Max for shooting the event footage.
Original article posted by Fox News
