Published on October 18, 2023, 8:09 pm
Image source: Fox News
Just weeks after its highly anticipated release, the iPhone 15 Pro Max is facing a significant issue: display burn-in. Numerous reports have emerged about image retention problems on the device’s OLED screen, with persistent ghost-like outlines of home screen icons and keyboards visible at all times.
Burn-in is a long-standing problem associated with OLED displays, caused by showing a static image in one area for an extended period. While manufacturers such as Apple have taken measures to address this issue in recent years, the emergence of burn-in problems on the iPhone 15 Pro Max suggests that further improvements may be necessary.
At present, these issues seem to be limited to the iPhone 15 Pro Max model. Users have been sharing their burn-in experiences on platforms like Reddit, Twitter, and Apple Support Communities. One user reported experiencing burn-in just 14 days after regular use of their device. Despite having enabled the Always On display feature and setting the screen timeout to two minutes, it was not enough to prevent burn-in.
When this user visited Apple’s Genius Bar for assistance, they were informed that their phone was exhibiting “ghosting” and would require a complete display replacement. However, due to limited supplies of the newly launched device, no replacement parts were available at that time. As a result, the user has had to wait for several weeks until a replacement phone becomes available.
Another Reddit user shared an image displaying pronounced burn-in in the shape of a YouTube thumbnail. They attributed this issue to normal use rather than any misuse or mishandling of their device. Other users also reported receiving full device replacements from Apple after experiencing burn-in on their iPhone 15 Pro Max models.
While it is unclear how widespread this problem currently is, there is growing concern that it may indicate a larger trend rather than isolated manufacturing defects. Apple already faced challenges addressing overheating issues in the iPhone 15 Pro and Pro Max models earlier this month — problems which analysts traced back to thermal design flaws.
Just last week, the company released iOS 17.0.3 to address the overheating bugs. Now, it seems that their engineering team must contend with another significant problem. Back-to-back hardware issues like these raise concerns about the quality and reliability of Apple’s recently launched device.
Since the availability of the iPhone 15 Pro Max is still constrained by demand, affected users may have to wait a considerable amount of time for replacements. If burn-in issues continue to spread, this could potentially become a public relations nightmare for Apple. After spending $1099 or more on a premium device that represents the pinnacle of smartphone technology, users understandably find permanent screen damage so soon after purchase highly disappointing.
It is worth noting that burn-in appears limited to the Pro Max model, which features a slightly larger 6.7-inch OLED panel compared to the 6.1-inch iPhone 15 Pro. With supplies of premium iPhone 15 models still scarce worldwide since their September launch, Apple could face increasing scrutiny if display problems become more widespread.
As more consumers get their hands on the iPhone 15 Pro Max, Apple will discover whether this is an isolated manufacturing defect or a significant design flaw affecting a larger batch of devices. With such high stakes heading into the critical holiday shopping season, Cupertino is likely working urgently behind the scenes to contain this PR nightmare before it escalates further.
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Original article posted by Fox News