Published on October 25, 2023, 3:14 pm
Image source: Fox News
Despite a roughly equal number of iPhones and Android phones in the United States, iPhone owners tend to hold onto their devices for longer periods. This can be attributed to factors such as build quality and durability.
Consumer Intelligence Research Partners (CIRP) previously reported that people were keeping their iPhones for extended periods before upgrading, a trend that emerged during the COVID-19 pandemic. CIRP’s recent report further confirms this observation and provides insights into Android users’ replacement habits as well.
The data from CIRP reveals that 61% of iPhone buyers had their previous iPhone for two years or more, whereas only 43% of Android owners could say the same. Additionally, 29% of iPhone owners used their last device for three years or more, in contrast to just 21% of Android owners. Conversely, only 10% of iPhone owners had their previous device for one year or less, while almost a quarter of Android owners fell into this category at 21%.
Contrary to common assumptions that iPhone users are wealthier and more technologically inclined, while Android users are more budget-conscious, the data does not align with these beliefs. CIRP puts forth a couple of explanations:
Firstly, iPhones receive annual updates, providing an incentive for consumers to purchase a new device once a year. In contrast, the Android ecosystem features various brands like Samsung, Google, and Motorola that release multiple new models each year. This gives Android users more frequent opportunities to consider an upgrade.
Secondly, the slower replacement cycle for iPhones could be attributed to their durability and reliability. The overall user experience may be satisfactory for an extended period due to these factors.
In conclusion, despite similar market shares between iPhones and Android phones in the US, iPhone owners tend to keep their devices longer because of build quality and other factors. While common assumptions about user demographics do not match up with the data provided by CIRP’s report, potential reasons for the slower replacement cycle include annual iPhone updates and the durable nature of iPhones.
Original article posted by Fox News