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Search engine optimization (SEO) has always been important to every business’s marketing campaign, but it has become increasingly necessary over the years. This is simple: the more people use search engines to find things on the internet, the more your website needs to be visible on the search engine results page (SERP). Using the right SEO techniques or On-Page SEO Services can rank higher on the SERP and drive more traffic to your site. Here are nine effective SEO techniques to boost your marketing campaign today!
1) Optimize For Long Tail Keywords
It’s easy for small businesses to focus on short and broad keywords in their marketing campaigns. But when you optimize your efforts for longer tail keywords, you can develop a more specific (and even more effective) marketing strategy. For example, let’s say that you own a speciality boutique focusing on men’s shoes; one of your key terms might be men’s dress shoes. While there will certainly be less traffic associated with that keyword, it could also be highly targeted—potentially bringing in customers who have more money to spend than someone looking for generic dress shoes. When doing keyword research you want to optimize around, research their popularity and relevance concerning your business niche.
2) Use Text Over Images
While images are an important part of a marketing campaign, the text is usually more effective for search engine optimization. Since most websites use graphics and images in their content, there’s less for Google’s search crawlers to work with when it comes time to index your website. Try mixing up your copy so that images are accompanied by relevant keywords rather than using them as stand-alone objects. This will give you a better chance of showing up in searches where site visitors can find what they need without even clicking through.
3) Create Scannable Content
Search engines have yet to figure out a way to read your thoughts, so be as clear and direct as possible when writing your content. Avoid phrases that start with try or would. Instead, use active voice and strong verbs, like create or increase. The simplest way to make sure your content is scannable is by using headers and subheaders—they act as signposts for search engines and readers alike. According to Google Analytics, 90% of people scan Web pages rather than read every word. Make it easy for people who want just the essentials (and search engine spiders) by crafting your post accordingly.
4) Add Your Main Keyword in Subheadings
One of the things that get overlooked when people write content is what happens in subheadings. Most users will look at your subheadings, and if you don’t have your main keyword in them, it may do more harm than good. While there’s a lot you can write about regarding subheadings, keep in mind that they are an important way for search engines to catalogue and organize your website, so using them appropriately is a must. Make sure all your pages have at least one H1 tag, including your main keyword. That’s all you need!
5) Get your post shared
This can often take some time, but it’s worth it. Find bloggers in your niche that consistently write great content and reach out to them. Share their best articles on your social media platforms (if they allow). If they don’t allow sharing, ask if you can send traffic over to their posts with a quick blurb or tag. You may be surprised at how many people will say yes! You can also look for other ways to share their content: comment on it, share it through relevant groups, etc. The key is building relationships with influencers who will promote your business when you need them most.
6) Link Out to Relevant Pages
The number one way you can influence your search engine rankings is by establishing links. Search engines love external sources and links, so anything you can do to improve your external authority will positively impact your overall ranking in search engines. Once you’ve built up some trust with search engines, make sure that you link out to other reputable sites, especially if it is relevant for them and their users. A good example will be linking out from your company’s profile page onto another business’ Facebook page if that company specializes in Facebook marketing for businesses. This helps build up link value for both companies.
7) Use Internal Linking
Linking your internal pages together is a great way to get more traffic from search engines, and it will improve your page rank overall. A lot of sites forget how important it is to add relevant links. If you can find natural ways to add links back to your homepage or other pages, you will do a huge favour. You should also look into setting up an XML sitemap so that people can easily find all of your content pages. That’s another great way of improving search engine rankings.
8) Include Videos on the page
Videos help increase engagement, and studies have shown that viewers are more likely to view a website’s other content after watching a video. If your site has videos, be sure they’re placed prominently on each page. And if you don’t already have any, create some! The easiest way to do so is by using YouTube or Vimeo; both platforms make it easy for you to upload and embed videos onto your site. It doesn’t matter what kind of video you make—it can be an instructional one (showing how something works), a tutorial (showing how something is done), or even just a funny clip from TV—just as long as people want; to watch it!
9) Update Schedule & Status Info
From time to time, it’s a good idea to put out a status update on your progress and future goals. It shows you’re still in business and dedicated, but it also gives potential readers an excuse to jump back into your content. Let your audience know that you’re hard at work by posting new content regularly—and get them excited about what’s coming next. If they see exciting updates in-store, they’ll be more likely to stay tuned for when you finally release that long-awaited piece of content (which is your next advertisement for them). The frequency of these updates is entirely up to you; set up a schedule that works best for you, like every other day or once a week.
SEO is an important part of an online marketing campaign. By choosing one or more keywords, you can rank higher on Google searches, which leads to more traffic and higher conversion rates. However, there’s a lot of misinformation about search engine optimization. You don’t have to become an SEO expert—but it’s good to know what works and what doesn’t before you invest your time and money into a strategy that won’t work for your business. Use these 9 effective SEO techniques to boost your marketing campaign and reach new customers. The sooner you start, the sooner you can get results from your campaign!